La Rambla is people. People are life, therefore, La Rambla is life.
What keeps us alive? Which organ beats?
The heart. La Rambla is the heart of Barcelona and it makes the city beat. It's not just another street, it's a city within another city and also distributes life to El Raval and El Barri Gótic. Like a heart, it distributes life to its affluents. So, La Rambla is an icon, it's movement, flow, life, it's a meeting point and is also a feeling, lost love by some citizens, thus, it is part of Barcelona.
Each rambla has it's own texture and it will be properly used when a reference is made to one or more in specific.
A socially accepted symbol that represents love was used for the symbol portraying the idea of a city within another city by using a map as a reference of a place where people belong. The objective is to regain a sense of care and affection that is being lost, a sense of belonging.
This project consisted in the conceptualization and creation of the corporate identity for a fictitious hotel to open in early 2014 with an aimed profile of people with interest in culture. A hotel that wants to be a meeting place and cultural epicenter of Sant Antoni, Barcelona.
The exercise meant to create an identity according to the values of the product and service so that the users feel that the hotel is a natural extension and first choice when staying in the city looking for an innovative brand experience.
This class project was developed with Paulo Hiriart and David Galarza at Bau Centre Universitari de Disseny in Barcelona under the supervision of Summa. The European Broadcasting Union is an association of European public radio broadcasters with the intention of sharing and exchanging content. Its physical attributes are content sharing, co-productions, technology, access to communication infrastructure and also acts as a bargaining agent. Their role as a brand is to build a sense of community, to provide quality content driving innovation and to further become a benchmark in the sector.
The project's goal was to create a creative concept that supports the entire process of creating a brand based on the attributes and benefits of Eurovision, designing a powerful visual identity to help convey the creative concept, creating a visual system that allows greater brand recognition and applications of visual identity in static and moving elements applied in digital and print media.
We worked on a restyling for Eurovision with the concept of the brain, its functions and importance as one of the most important organs of the human body, and properly implemented on all media, attractive TV, online and flexible to work globally the digital environment with a coherent verbal and visual style.
The "Centro Cultural de Artes Escénicas" (CCAE) is a center based in Honduras designed to promote emerging artists where dance, music, theater and art exhibitions will be organized with workshops and courses related.
Its identity arises from the concept of light. The first material created, an eternal and universal material, the core material that creates more space in its modern understanding. When studying the light in its purest essence, its physical nature, we understand the perfection of light. Product of mergers in the sun, radiation propagating in waves, visible through the vibrations of electromagnetic frequencies. Just as there is no space without light, without light there is no art. Light plays an important role in the artistic manifestations.
White is the color for purity and black is the color for elegance that combined with a typeface based on geometric forms sans serif, Futura Std, make up the logotype. The silhouette of the structure is simplified and the pattern, which represents the formation of light, form the symbol.
A modern, simple and distinctive corporate identity was developed, taking its formation through mergers occurring in the sun that travels in straight lines in all directions as graphics.
Within a structure, the concept of light is captured.
This class project was developed at Bau Escola Superior de Disseny in Barcelona under the supervision of Pati Nuñez of Pati Nuñez Associats and consisted in a new line of fragrances for El Corte Inglés. They suggested the creation of three fresh, feminine and light Eau du toilette. They are basic toiletries, very light versions of exquisite essences that will carry you to a glamorous getaway in sophisticated holiday destination. The fragrances are chic yet casual, the elegance of simplicity, luxury in it's lightweight and informal style.
The brief was to communicate the identity of the product on the shelf creating a strong impact with a powerful graphical code and identifier for the applications in the packaging design and on different media.
I worked in the extraction of keywords for the development of the logotype and the image of the pack: vintage, retro, luxury, simplicity, dresses, female, light, casual / chic, sophisticated, prints, classic, lines and Mediterranean. The essential words were: dresses and prints.
This project was developed at Seeway in Barcelona under the supervision of Hugo Fernandez from Optimoclick and consisted in conceptualizing and developing the corporate identity for a spanish airline with the additional objective of educating about the history of aviation, its beginning and its development into what it is now.
The project's goal was to create a creative concept that endow the brand with personality, character and ability of extension and identify itself in the future, create a visual system that would allow greater recognition of the brand at first instance.
From the name, a concept was developed based on the qualities of the air. How is the air? Pure, subtle, delicate, fine, impalpable, invisible, clean and essential. Who were essential in aviation? The Wright Brothers. They and their close-ups of aircrafts, served as inspiration to create a grid system based on the power lines, essential to keep the wings of the first aircraft operational, with a color distintion to extrapolate and apply properly to applications and other elements.
Aura Moreno is a brand designer from Bogotá, Colombia that offers a comprehensive and responsible service focused on branding supported by illustration, photography and packaging. She's passionate about subtleties that can make a design unique and she's convinced that research, a concept and a story to tell are fundamental.
The project consisted in conceptualizing and developing her new visual identity in a process involving Aura and her personality. The last letter of her name, "a", and the first of her surname, "m" make the first person conjugation of the verb be in English, "am".
The result must be recognizable and consistent throughout all its communication and reflects Aura's design philosophy.