Lettering done for a booklet requested for a specific event named Sisterhood United for Hillsong Church Barcelona part of global church Hillsong, under the guidance of our Lead Pastors, Damsy and Juan.
Photographies by Yessica Schmidt.
La Rambla is people. People are life, therefore, La Rambla is life.
What keeps us alive? Which organ beats?
The heart. La Rambla is the heart of Barcelona and it makes the city beat. It's not just another street, it's a city within another city and also distributes life to El Raval and El Barri Gótic. Like a heart, it distributes life to its affluents. So, La Rambla is an icon, it's movement, flow, life, it's a meeting point and is also a feeling, lost love by some citizens, thus, it is part of Barcelona.
Each rambla has it's own texture and it will be properly used when a reference is made to one or more in specific.
A socially accepted symbol that represents love was used for the symbol portraying the idea of a city within another city by using a map as a reference of a place where people belong. The objective is to regain a sense of care and affection that is being lost, a sense of belonging.
"Del Timbo al Tambo" is a local saying in Honduras which literally means to walk or to move from one place to another. The name encourages visitors to travel across our country to discover its beauties and its people. It's all about strengthening our national identity, we want local travelers and visitors to feel identified and amazed with Honduras.
The idea is to represent through letters and its attributes some keywords according to their objectives. The meaning of the phrase and it's objective can be simplified into one word: movement. It's also important to represent the union between Honduran Social Media Strategist and Photographer, Maria José Martínez as part of a process to promote national identity and talent.
As part of the contest held in Honduras in search of a new country brand, in collaboration with Honduran architect and industrial designer, Manuel Moreno, we developed the following proposal.
Photographies belong to Honduran Social Media Strategist and Photographer, Maria José Martínez.
A country brand is an area of institutional management. A country, in any way, must never be sold in the same way as a product. A country brand is a graphic sign with the function of an umbrella brand, is the brand of brands, all others are below because it is representing a nation. This supports and synergizes all actions of a country, national values nside and outside in all areas. It should cover all areas of a country and at any time, a trademark must exceed a country brand.
A country brand must have a sense of institutionality through its morphology. Must be emblematic, must be acceptable automatically by the people and should not be arbitrary, people should feel identified with it. Identity. A country brand is not a promotion or something ephemeral, is another version of the emblems of the country and must be managed to be durable, long-lasting. Honduras must sign with this symbol and will appear accompanying other brands, it should not make the country look foolish and childish when compared to others. Must have high quality graphics, in short, a masterpiece in the font selection and its icon.
A COUNTRY MUST HAVE A CONVENTIONAL BRAND. The function is to identify. It must not convey the deep spirit of Hondurans much less tell the temperament of its people, because that is not its function.
After a thorough analysis we decided that nothing was more appropriate to use than our national flag as a key element that can characterize and connect the idea of he country. The flag is not tied to fashions or changes every four years, has a direct link with the Hondurans. Citing Norberto Chaves, Corporate Identity Consultant and Professor of Semiotics, Communication Theory and Theory of Design: "The function of the mark of a country is not recalling its territory nor its rich fauna and flora, and its wonderful scenery. The narrative is not an appropriate remedy to build a country brand; unless there is a very pregnante icon, which predominates as unique, uniquely associated to the country and, therefore, inopinable recognizable as a national emblem by the natives."
We believe that we properly anchored our flag as a primary identifier because it is an important element, it's timeless, and is an internationally recognized symbol. The flag and 'Honduras' function as a seal for the promotion of Honduran high quality products for the promotion of national pride and a symbol that differentiates us, position and identify us as a country and a destination for tourism, investment and business. Honduras is the connection that cultivates relationships throughout the community, the region and the world.
The flexibility, compatibility and scalability are key issues to which we pay special attention. Elements are grouped hierarchically, thus obtaining a system able to operate in a wide variety of contexts and scales. The logo were designed with the intention of acting in a neutral manner, maximizing its long-term usefulness.
The use of minimal and essential elements, such as pure colors, simple geometric shapes and the use of a simple and direct language is what characterizes any sign of minimalist expression. Essential and functional design.
Cordelia is a name associated with the word “cordial” which is literally translated as “something that comes from the heart.” It’s in my opinion, an expressive and energetic exploration of the Carolingian scripts that transmits its calligraphic features into a typeface that provides a pleasant reading in small sizes.
The essence of Cordelia lies in the inflexion point in its internal forms and its assymetrical serifs, resulting from the rhythm, the ductus, the cursus and the texture of calligraphy using a flat nib, and combines it with more dynamic serifs with Dutch influences. It includes a regular weight with Small Caps, and has a large character set that allows coverage for more than 200 languages with over 600 glyphs.
It’s a serif humanist typeface with a calligraphic essence passionately crafted for text designed by Roy Rivera in the Postgraduate Degree in Type Design 2014-2015 in Barcelona, Spain.
Work in progress
You can download a free specimen here
Lettering done for True Artisan Cafe in Barcelona, that consist in the design of a menu written on the coffee shop window. The idea was to provide a fresh spirit and visually attractive appearance to the menu.
Photographies by Eli Vill.
Set of words done for Mother's Day for Hillsong Church Barcelona under the guidance of our Lead Pastors, Damsy and Juan.
This project consisted in the conceptualization and creation of the corporate identity for a fictitious hotel to open in early 2014 with an aimed profile of people with interest in culture. A hotel that wants to be a meeting place and cultural epicenter of Sant Antoni, Barcelona.
The exercise meant to create an identity according to the values of the product and service so that the users feel that the hotel is a natural extension and first choice when staying in the city looking for an innovative brand experience.
Logotype done for music Studio in Barcelona that focus in a vibrant sound with lyrics full of messages.
"Like a lily among thorns" tattoo design for Clara Mandujano based on Copperplate script in collaboration with Catalan tattoo artist, Alba Fabre Sacristán.
"Peace" lettering for Ismael and Val. Photographies by Ismael Jordan.
My talented friend Monica Andino and I decided to collaborate on a new collection of cards. Lettering with brief messages was thought to accompany her illustrations and paintings.
You can take a look at Egle's online catalogue here.
This class project was developed with Paulo Hiriart and David Galarza at Bau Centre Universitari de Disseny in Barcelona under the supervision of Summa. The European Broadcasting Union is an association of European public radio broadcasters with the intention of sharing and exchanging content. Its physical attributes are content sharing, co-productions, technology, access to communication infrastructure and also acts as a bargaining agent. Their role as a brand is to build a sense of community, to provide quality content driving innovation and to further become a benchmark in the sector.
The project's goal was to create a creative concept that supports the entire process of creating a brand based on the attributes and benefits of Eurovision, designing a powerful visual identity to help convey the creative concept, creating a visual system that allows greater brand recognition and applications of visual identity in static and moving elements applied in digital and print media.
We worked on a restyling for Eurovision with the concept of the brain, its functions and importance as one of the most important organs of the human body, and properly implemented on all media, attractive TV, online and flexible to work globally the digital environment with a coherent verbal and visual style.
The "Centro Cultural de Artes Escénicas" (CCAE) is a center based in Honduras designed to promote emerging artists where dance, music, theater and art exhibitions will be organized with workshops and courses related.
Its identity arises from the concept of light. The first material created, an eternal and universal material, the core material that creates more space in its modern understanding. When studying the light in its purest essence, its physical nature, we understand the perfection of light. Product of mergers in the sun, radiation propagating in waves, visible through the vibrations of electromagnetic frequencies. Just as there is no space without light, without light there is no art. Light plays an important role in the artistic manifestations.
White is the color for purity and black is the color for elegance that combined with a typeface based on geometric forms sans serif, Futura Std, make up the logotype. The silhouette of the structure is simplified and the pattern, which represents the formation of light, form the symbol.
A modern, simple and distinctive corporate identity was developed, taking its formation through mergers occurring in the sun that travels in straight lines in all directions as graphics.
Within a structure, the concept of light is captured.
This class project was developed at Bau Escola Superior de Disseny in Barcelona under the supervision of Pati Nuñez of Pati Nuñez Associats and consisted in a new line of fragrances for El Corte Inglés. They suggested the creation of three fresh, feminine and light Eau du toilette. They are basic toiletries, very light versions of exquisite essences that will carry you to a glamorous getaway in sophisticated holiday destination. The fragrances are chic yet casual, the elegance of simplicity, luxury in it's lightweight and informal style.
The brief was to communicate the identity of the product on the shelf creating a strong impact with a powerful graphical code and identifier for the applications in the packaging design and on different media.
I worked in the extraction of keywords for the development of the logotype and the image of the pack: vintage, retro, luxury, simplicity, dresses, female, light, casual / chic, sophisticated, prints, classic, lines and Mediterranean. The essential words were: dresses and prints.
This project was developed at Seeway in Barcelona under the supervision of Hugo Fernandez from Optimoclick and consisted in conceptualizing and developing the corporate identity for a spanish airline with the additional objective of educating about the history of aviation, its beginning and its development into what it is now.
The project's goal was to create a creative concept that endow the brand with personality, character and ability of extension and identify itself in the future, create a visual system that would allow greater recognition of the brand at first instance.
From the name, a concept was developed based on the qualities of the air. How is the air? Pure, subtle, delicate, fine, impalpable, invisible, clean and essential. Who were essential in aviation? The Wright Brothers. They and their close-ups of aircrafts, served as inspiration to create a grid system based on the power lines, essential to keep the wings of the first aircraft operational, with a color distintion to extrapolate and apply properly to applications and other elements.
Aura Moreno is a brand designer from Bogotá, Colombia that offers a comprehensive and responsible service focused on branding supported by illustration, photography and packaging. She's passionate about subtleties that can make a design unique and she's convinced that research, a concept and a story to tell are fundamental.
The project consisted in conceptualizing and developing her new visual identity in a process involving Aura and her personality. The last letter of her name, "a", and the first of her surname, "m" make the first person conjugation of the verb be in English, "am".
The result must be recognizable and consistent throughout all its communication and reflects Aura's design philosophy.
A selection of highlighted personal work done to understand different aspects in calligraphy. Uploaded to my Instagram account.