This project was developed at Seeway in Barcelona under the supervision of Hugo Fernandez from Optimoclick and consisted in conceptualizing and developing the corporate identity for a spanish airline with the additional objective of educating about the history of aviation, its beginning and its development into what it is now.
The project's goal was to create a creative concept that endow the brand with personality, character and ability of extension and identify itself in the future, create a visual system that would allow greater recognition of the brand at first instance.
From the name, a concept was developed based on the qualities of the air. How is the air? Pure, subtle, delicate, fine, impalpable, invisible, clean and essential. Who were essential in aviation? The Wright Brothers. They and their close-ups of aircrafts, served as inspiration to create a grid system based on the power lines, essential to keep the wings of the first aircraft operational, with a color distintion to extrapolate and apply properly to applications and other elements.