About
I’m a Brand strategist & designer from Honduras currently based in Bavaria, Germany that believes in the beauty of design, and the boldness of minimalism in order to tell a meaningful story.
In 2012 I graduated from a Master's in Branding & Packaging, and a Master's in Type Design from BAU and EINA respectively, along with a Master's Degree in Art Direction & Project Management in Barcelona, Spain before moving to Germany, marking the beginning of my career as a Brand Designer.
With 10 years + of experience in graphic design and branding for both national and international companies, my expertise spans a wide range of industries and markets.
When I’m not doing commercial work, I’m probably carrying on with my marathon training, self-initiated projects, or sporadically holding workshops to help people grow their writing skills.
My deepest devotion is to continuously pursue my passion for design and simplicity so that brands come to life with a clean, bold, and beautiful design.
What I love to do
Brand Design
Brand Strategy
Lettering Design & Calligraphy
Custom Type Design
Wordmarks
Icons, Symbols & Pictograms
Selected clients
Universidad Zamorano | Honduras
Justine-Claire X. | Dubai
Julia Grace | Spain
Café Das Schokomädchen | Germany
Malengu Honduran Eyewear | Honduras
DS Audio Consulting | Germany
La Floristería Honduras | Honduras & USA
Aura Moreno | Colombia
Principles behind the practice.
These values guide the decisions. They shape how I think, create, and refine — ensuring that each project is intentional, precise, and built to last.
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I believe great design deserves time. I prioritize thoughtful execution, refined concepts, and lasting impact over rushing to deliver something temporary. The goal is work that endures — not just flashy work.
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Details are never decorative — they are strategic. Typography choices, spacing, alignment, and subtle visual cues shape perception and elevate a brand from ordinary to exceptional. Precision is where credibility lives.
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Simplicity is clarity with intention. I strip away the unnecessary to create solutions that are not only visually clean but contextually right. Good design doesn’t shout — it fits, communicates, and feels inevitable.
Some kind words
Well-planned, excellent communication & peaceful process. A good balance and great harmony between coming up with suggestions/ideas and respecting the desires of the client. You knew how to translate not only my desires, but also the brand I wasn't able to express in visuals just yet.
Shame I only need one website ; )
Thank you for being such a key part - I'm grateful & really enjoying the marvelous results!
Justine-Claire Xilène
www.j-cx.com
“Working with Roy has been such a great pleasure. He not only understood how to put the heart and soul behind my business into a beautiful design and lettering to bring across a message without using words but he also went above and beyond to listen and understand where my motivation and passion comes from and what my individual needs as a business owner are. He is very talented and deeply committed to whomever he works with which is why I highly recommend him to anyone looking for a brand designer.”
Julia Brütting
www.julia-grace.com
“Roy is one of my favorite people to work with. He's always very responsive in communication and understanding of the brief we send him. It's soooo good when you find someone who can bring a brief to life in an artistic fashion like Roy does. Highly recommend!”
Francesco D'Alessio – Host of Tool Finder
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