Muuk’ means power in the Mayan language. The power to know the potential of your mind, your actions and your body.

Honduran entrepreneurs Elmer Villeda and Hiram Taylor contacted me for the brand strategy and design of an upcoming sportswear brand called Muuk. The concept revolves around the idea of you having the power of knowing the potential of your mind, your actions and therefore your body.

Beyond sportswear, Muuk is a mentality, a way of seeing the world.